Just over two years ago I published the paragraph below, regarding Framlingham, Wickham Marker, and the lack of a bus link to Wickham Market (Campsea Ashe) station. I was a tad frustrated.
So you'd have thought an operator like, say, First would be thinking "hey, there's close on 2,000 people there without a decent bus service - let's go get them" This is where market research comes in. Liase with the local council and community groups to survey the residents to see when and where they want to go. If a community feels consulted and valued it will respond, as it has in Beccles. My guess is a decent link to Wickham Market station would be high on the list, and that's where you link up with Greater Anglia to encourage use - anything from a free coffee at the station to 50% of your bus fare off the rail fare, the possibilities are endless. Hell, Wickham Market hasn't got a bus to Wickham Market station, and it's a 3 mile walk down a busy road with no pavements! Connect with the 64 and bingo. But no, too much like hard work doing the research and unlike any other industry Heaven forbid they actually employ anyone to do the market research.